Commercial Advertising Catalog Photography
I mentioned in my last blog post that I’ve been shooting a lot of commercial photography this past year so I thought I’d post some of what I’ve been up to. I normally don’t mix my commercial work with my wedding work (I have separate unrelated websites for wedding photography and for commercial advertising photography) as I want to be clear in my presentation and not confuse clients. However, as I’ve recently had quite a lot of my commercial work printed in various magazines such as Wine and Spirits, Wine Spectator, Sunset Magazine and Bicycling Magazine, I’ve decided to put a little more focus on my editorial and advertising work as I really enjoy it. I’m always going to be a wedding photographer as I really enjoying shooting weddings and being a part of people’s amazing wedding day but I do enjoy the technical challenges of this type of photography not to mention I really like working weekdays!
As the wedding season draws to a close in the next month and then we move up to Bend in Central Oregon, I plan on concentrating more on my advertising work as it can be pretty snowy and cold up there. I’ve just begun working on a new website to feature my commercial work and am excited to see what happens next! For this post, I wanted to feature some of the images I recently shot for Cal Poly’s University Store shooting everything from socks to pens to full models shoots all for their online catalog. Some of the most challenging items were the glasses which show every reflection but need to look dark enough to show up on a white background. My photographer friends know just how hard this really is! If you doubt me, go look at pretty much any other site that shows glassware and notice that most shoot on a black background which is far less challenging than on white. Like I said, I love a challenge! While I have shot plenty of lower volume catalog photography, this was a massive job that took several weeks to shoot and several more to edit. So far I’ve shoot almost 2,000 items and still have plenty to go. It’s fun seeing the results on their site and even more fun that I got my son Caiden featured as well!